Sweet Protection

Sweet Protection Helmets from ColoradoFreeSkier.com

Sweet Protection AS is a Norwegian company based out of Norway's biggest ski resort, Trysil.  Trysil is the place that brought it all together...  It started with a group of friends having fun doing what we like the most; skiing and snowboarding in the winter and white water kayaking in the summer.  SWEET protection is a technology - a design driven company focusing on protecting the body against the elements.  SWEET is a brand focused on super-innovative product design, and is truly following a "designed-for-riders-by-riders" approach.  We like to refer to our core activities as play.  Play is often spontaneous and unorganized, and the activity is simply practiced and for the pure activities sake.  Good products shall primarily and foremost amplify and cultivate the experience.  Our simple mission is to provide with you with the best possible products - protection equipment so technoligcally advanced, so safe and so stylish that it becomes invisible when used, and its purpose sacred.  Finally, and needless to say; WE FULLY BACK OUR PRODUCTS.

~SWEET Protection